WIN FAST

WIN OFTEN

UNLOCKING POTENTIAL

WHAT’S HOLDING YOU BACK?

You feel disorganized and overwhelmed? Struggling to manage time for SOPs, roles, and content creation?

You feel like there's never enough time for your business, family, and friends?

Your employees aren't 'buying in' to the mission? You seem to be the only motivated leader driving business growth.

Money comes in but nothing's left? You're struggling with pricing and tracking? Lacking info for financial decisions?

Your work is great, but clients don't know it! No client UX, handling all sales and marketing, hoping every lead is ideal.

OUR APPROACH

How WinRate Elevates Success

With the help of WinRate Consulting, you can grow and learn in any facet of your life—business or personal. We are here to help you evolve not only as a business professional or owner, but as a person.

Leadership Development

Acquire skills in identifying and nurturing individuals with leadership potential. Provide training and mentorship and foster a culture that encourages growth and responsible decision-making in your organization.

Initiative Planning & Execution

Reverse engineer your goals and vision into manageable initiatives by annual, quarterly, and monthly tracking.

Sales Team Development

Create a driven sales team that communicates with exceptional services and expertise—in turn, building trust.

Financial Literacy

Understand financial statements, budgets, and how that education contributes to the company’s financial success and sustainability through sound decisions.

Culture Building

Cultivate an ideal workplace with open communication and collaboration. Every team member will feel valued and aligned with the company’s core values and goals.

Operational Efficiency

Implement standardized operating procedures (SOPs) to streamline processes. Understand what metrics and KPIs you should track to remove the guessing game and start making educated decisions.

Client Experience Journey

Understand the impact of the client experience journey and how it involves mapping out every touchpoint and interaction to gain exceptional satisfaction and loyalty.

Production Planning

Ensure timely and cost-effective production that meets customer needs, effective schedules, and optimized resources.

WINNING TOGETHER

Working With You To Elevate Your Success

Feeling stuck or overwhelmed? You’re not alone. At WinRate Consulting, we’re here to help you transform your challenges into opportunities. Whether you’re aiming to elevate your career or seeking personal growth, our tailored coaching and support are designed to guide you every step of the way. Discover how others like you have overcome obstacles and unlocked their full potential. Let’s start winning together.

DON’T JUST TAKE OUR WORD FOR IT

  • Winrate is the real deal. To level up your business, you need to level up every part of your life. I have worked with Winrate for about 18 months. In that time every... Read More

    Jason LaBrash Avatar Jason L.

    I have participated in many forms of coaching. There are few that can bring to the table what you will experience working with WinRate. Their approach allows every client to get a... Read More

    Ben Schneider Avatar Ben S.

    WinRate has been a complete game-changer for me personally, spiritually, financially, and professionally from day 1. I met Mike and Sam at FloorCon23 and instantly felt like friends. I came home so excited... Read More

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    Kaylee Weber Avatar Kaylee W.
  • I've been a part of the WinRate ecosystem since April 2021. I originally joined the Winning Mindset group they had, which was group zoom calls to help me level up in life... Read More

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    Adam McChesney Avatar Adam M.

    I’ve been following Mike’s content since about the start of 2021. At the end of 2021 I reached out to him to see what WinRate had to offer my business. I was sold... Read More

    Chris Pearen Avatar Chris P.

    Sam is great to work with. The whole WINRATE team was top notch, exceeding my expectations. Highly recommend. They go above and beyond.

    Austin Harris Avatar Austin H.
  • If you are a leader looking to improve your leadership skills, your influence, to inspire others so you can build the team you envision. Get around other other business owners as fast and... Read More

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    Dave Owens Avatar Dave O.

    Deciding to work with Winrate has been one of the best decisions I have ever made in my personal and business life. Much more than just tactical business coaching, the coaches with... Read More

    Michael Tappert Avatar Michael T.

    Winrate is more than consulting, it is a one on one coaching company. It is an organization that will help you change your life. I’ve worked with 2 different coaches one... Read More

    Jeremy Johnston Avatar Jeremy J.
ABOUT US

Our mission

WinRate’s mission is to guide individuals and companies within the construction and home service industry to achieve greater success in life and business by simplifying and systemizing their decision making.

CORE PRINCIPLES

Our Values

At WinRate, we live by our COACH values: Communicate Proactively, Operate with a Help-First Mentality, Appreciate Everyone’s Time, Continually Evolve, and Have a Championship Mindset. These principles guide our actions and decisions, ensuring that we deliver excellence in every aspect of life and business.

LEARNING HUB

Your Hub for Growth and Knowledge

Dive into our extensive collection of resources designed to empower your growth and success. From insightful videos on our YouTube channel to engaging discussions on our podcast, and informative articles on our blog, we provide a wealth of knowledge to help you stay ahead in your industry. Whether you’re looking for practical tips, expert advice, or inspiring stories, our resources are here to support your journey and keep you informed and inspired.

YOUTUBE CHANNEL

Construction Business Expert

With over 16k subscribers, the YouTube channel is an ideal starting point for anyone seeking to expand their knowledge base without any cost barriers. 

The free channel provides educational content on topics such as contractor marketing, how to structure your construction proposal, how to go from a handyman to general contractor and more.

PODCAST

The Big Stud

The Big Stud Podcast consists of 3 shows 

Mikes Monday Motivation – Mondays
Guests Episodes – Bi-Monthly
Ask Mike Anything – Fridays

Podcasts are a valuable knowledge tool, offering the convenience of on-the-go learning. They provide access to experts, diverse perspectives, and in-depth discussions. 

LEARNING HUB

Insights And Updates

Reading our blogs is a great way to self-educate on subjects our coaches have deep experience in. Each post covers topics recently uncovered with clients or valuable lessons learned from the past.

Our blogs span a variety of topics, from extreme accountability to the power of measuring metrics offering insights that can help you grow personally and professionally.

Ready To Meet?

Fill Out the Form & Book Your Free Consultation

Adam McChesney
Coach

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.After 2.5 years of being a WinRate Consulting client, Adam came on as a Business Coach in January 2024.Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

Doug Mitchell
Coach

Doug Mitchell is an accomplished entrepreneur and sales strategist with over 15 years of experience in building high-performing sales teams. His significant achievements include transforming Argenta Field Solutions into a robust organization that earned $35 million over 13 years. He launches products for AT&T, DirecTV and even his own Solar Brand. In 2022, he founded BGST Consulting, which leverages his extensive experience to help businesses enhance their sales strategies through the CODOC philosophy—Compensation, Opportunity, Development, Operations, and Culture. Doug also hosts the “Building Great Sales Teams” podcast, a resource-rich platform with over 300 episodes that offers insights from Doug and other industry leaders. More recently Doug join the well aligned WinRate team to coach and consult their clients to Win Fast and Win Often! A devoted Christian, husband, and father of three, Doug leans on his faith and wife when facing adversity.

Mia Vecchio
Event Manager - Hall of Fame | Executive Assistant to Mike

Mia has been with the WinRate Team since December 2022! She loves throwing events and and has 8 years’ experience in customer service which makes her role as Director of Hall of Fame the most fulfilling fit.

Mia was born and raised in Connecticut and is now living in Greenville, SC. She loves the beach, she loves the mountains and loves spending time with her dogs Henry and Obie. She looks forward to making an impact alongside her WinRate Team! 

Mallory Matthewson
Operations Asst. | Onboarding

Mallory assists with the WinRate Team’s backend operations. She is new to the coaching world, but brings a fresh perspective with over 12 years’ experience in Customer Relations. From Pest Control to Logistics, and Manufacturing to Finance, she has worked in various fields across the board but has a true heart for the customer experience. She has a Business Management degree, but with her experience in multiple industries, she’s able to relate to all customers on a personal level.

Originally from the Foothills of the NC mountains, she now resides outside of Charlotte, NC with her husband and their two daughters (Abby and Allie). She enjoys reading, traveling, and spending intentional time with her family.

Lindsey Kandrack
Chief Operations Officer

Lindsey assists with the WinRate team’s backend operations, she brings over 15 years’ experience of business and entrepreneurship.

From selling environmental control products in corporate America, to owning her own mattress and furniture business, to managing operations to 50+ dealers within the furniture and case goods industry. She has a marketing degree in her back pocket but her experience of working in and with small businesses she can easily relate to entrepreneurs having to wear many “hats!” Lindsey has been with WinRate and Mike and since 2019!

Originally from Syracuse, NY with a stretch in Pittsburgh, PA she currently resides just outside Charlotte, NC with her husband Keith and two children Kasey and Quinn. She loves the outdoors, and you may find her coaching or competitively exercising in her spare time ;-)

Tiffany Claudio
Chief of Staff | Director of Events

Hi, I’m Tiffany Claudio and you guessed it, I’m Mrs. WinRate herself. I joined WinRate full time in May of 2021 to help Mike and Lindsey (aka my sister wife) with the day to day administrative activities, in addition to event planning.

I come from a corporate career in Agile IT environments. There I coached teams on how to strategically plan out their annual goals, by breaking them out into smaller more manageable deliverables. I also helped identify and develop metrics to ensure the teams stayed on track with their objectives and understood if/when they needed to pivot.

Originally from Roanoke, VA with a short stint at the University of Tennessee in Knoxville, I now reside just outside Charlotte, NC with the one and only Mike Claudio and our two boys, MJ & Everett.

Lyle Nearby
Coach

With 30 years of experience in sales/customer service, Lyle decided to leave the corporate world and open AdvantaClean of Monroe in 2010. Lyle and his family live in Union County and are very involved in the local community. He has coached Tee Ball, Coach Pitch baseball and soccer. Lyle is a board member of the American Red Cross of Union County, a board member for A Champion’s Shoes, involved in the Union County Chamber, and supports various local charities.

Les Brannen
Coach

Les is an entrepreneur that is the CEO of Mountain High Mulch. After spending 20 years in the corporate world as director of operations he had a burning desire to open his own business and lead from the front.

He has a strong background in leadership, culture building, and overall customer experience. His company has been featured on Netflix Instant Dream Home, and continues to be recognized for outstanding community leadership and business growth within his community.

Les lives in Marietta, GA with his wife Jen and together have 3 children Skyla(20), August (17), and Jude (14). He is very passionate about physical fitness, mental clarity and developing business owners with a servant leadership mentality.

Nate Griffin
Coach

Nate Griffin is an entrepreneur with background in finance and business management. Over the last 10 years, he has built successful companies. One of which is now a multi-million dollar design build construction company. He has been around the construction industry his entire life.

Nate has a passion for helping people change their relationship to money through their business and finances. With a thorough understanding of cash flow, finance, and investing, Nate wants to share his experience to help others move into the CEO role of their own companies and lives.

Nate lives in Wilkesboro, NC with his wife, Lydia. He loves the outdoors, wakeboarding, cool cars, and great coffee.

Sam Kaufman
Director of Revenue | Coach

 Sam Kaufman is an entrepreneur, leader, husband and father of 2.  He is a firm believer that we must never stop building ourselves in our businesses, homes, and self.

Sam started out as a sole proprietor cabinet installer in a van and grew to 7 figures in under 3 years. He has operated businesses in multiple cities and is an avid core value implementer, standard operating procedure creator, and team builder. That cabinet installation business became a kitchen and bath remodeling business, a design company, and a retail flooring store in under 6 years.

Sam is passionate about growth and improvement. A natural leader he is deeply passionate about helping other business owners become the BEST versions of themselves and sees a better future for the home services industry.

Clifton Muckenfuss
Director of Coaching | Coach

Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing and Leadership. He has Co-Founded several successful service based companies, one being a multi-million dollar Home Improvement Company. 

With a passion for people, Clifton is hyper focused on Client Experience, and his companies have won numerous awards for Service Excellence. He / his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.

Clifton now works with Contractors and Service-based businesses in the areas of Sales, Training and Marketing to help them implement systems and processes to create Customers for Life and “own a business” instead of a “job.”

Mike Claudio
CEO & Coach

I have spent the last 17 years not just selling products and services but learning how to go out and actually develop business, create routines and consistency, develop discipline, and make a bigger impact on those around me then just money!

My sales and management career started in retail with Verizon Wireless before working in their enterprise business to business sales team. During my time in Corporate America, I was given some of the best training in the world and really developed an obsession-like energy for consistency, communication and the client experience.

While my formal training is in the corporate setting, I’ve always been pulled towards smaller companies where I could work with entrepreneurs to help them bring big changes to grow their business. I was a great salesman, but I found my love and passion for the people, processes and services of the construction industry. When I was given the opportunity work with a residential general contracting business in Charlotte, I jumped at the idea of using my experiences and training to help create a sales and client management system specific for this market.

I have proven my system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up I believe any company can increase sales and profits and I want to be the one to help you do that!

I brought massive success to companies I worked for but want to help more business owners get out of the daily grind and develop a business that worked for them instead of wearing them out. Since starting WinRate Consulting I have helped hundreds of paying clients and 10’s of thousands of business owners through my free online content on my podcast and YouTube channel.

I have been on dozens of stages and spoken in front of thousands of people to get the message across that YOU can be different and YOU can dream bigger and YOU can make it come to life! At this point I am 100% confident I can help any size business improve, I can help any owner or leader create better habits and a more disciplined life, and I can change the culture of a company into a place people want to work instead of constant frustrations and lack of buy in!

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