10 REASONS PEOPLE DON’T WANT TO WORK FOR YOU

Today I want to talk about 10 reasons people don’t want to work for you. These are in no particular order and I’m not even sure if these are the top 10. These are just the first 10 that kind of came to mind. So take notes, look at these, look at your business, review your world, your life, your situation. And find out is this something you are dealing with?

So number one, and I think this is one of the bigger ones that people maybe don’t take as seriously, is just general lack of success history. What I mean by that is if you’re always changing what you’re doing, you’re always changing how you’re making money, if you’re changing business types all the time, if you’re changing service types all the time. If every couple years or less, every couple months you’re pushing a different product or a different service or a different thing, that lack of consistency where you just do not have a history of success. I think that’s really going to hurt some people. So we all know that person that’s kind of looking for that get rich quick scheme and they’re constantly adjusting what they’re doing or how they’re doing it. And I think people like that struggle getting good employees because there’s just no history of success and it creates a lot of inconsistencies and no real structure to work.

Number two, I think it’s just no core values. And not even written ones, but actually living by them. There are some just really bad people out there and people can sniff it out as much as you think you’re hiding it. But when you do things and say things to intentionally hurt people, when you do things to get one over, when you’re not operating in a win win-win scenario where there’s always somebody losing in every deal you bring to the table, every approach that you make. Just no core values makes it very difficult for somebody to trust to work for you.

Number three is a poor understanding of your mission. Finding really great people, they want to get on a mission that they believe in and understand and believe they can bring value to. So if you do not have a good understanding or very clear mission that you’re on, it’s going to be hard to get people to want to work for you. It just absolutely is and it always will because some of the best employees out there really want to be a part of a mission they clearly understand and they clearly understand how they play a role in that mission. So get some clarity on that if you don’t yet.

Number four is just general lack of awareness. People just don’t know who you are. If you’re all, “Social media is not for me.” Well then you’re just not paying attention. So just general lack of awareness. If the only time people know about you is when you’re making a post to hire somebody on Indeed or some shit, you’re not going to get the right employees because people want to know who they’re going to work for. People want to know about you. So if your website’s out of date and your social media presence is irrelevant, lack of awareness is definitely going to be a problem.

Number five, I think, is emotional leadership. What I mean by that is if you’re hot and cold, some days you’re great, some days you’re pissed off, some days you’re sad, some days you’re happy. And every day you approach it from a different emotional perspective, you’re going to have a really hard time getting people to want to work for you. Because people like consistency and when there isn’t a lack of emotional consistency as the leader, we’ve all worked for that person that one day they’re celebrating, the next day they’re screaming, the next day they’re sad, the next day they’re oppressed. It makes it really hard. That is real business. That is actually an emotional rollercoaster that happens, but if you can’t protect your employees from that it’s going to be a challenge.

Which brings me to inconsistent leadership (number six). Where one day the way people are operating is fine, the next day it’s not. You’re moving roles, responsibilities a lot, or you’re moving the target a lot, or you’re changing expectations a lot. That’s going to make it really hard for people to want to be around. Poor systems and processes (number seven). Again, employees just like consistency. They like A plus B, equals C. And when that equation changes because of inconsistent or poor systems and processes, it makes it really difficult.

Number eight, lack of roles and responsibilities. A lot of businesses start out where everybody’s wearing a lot of hats and everybody just has to step up and do whatever is necessary for the mission. That is not a long-term strategy. If you do not have clear roles and responsibilities, it doesn’t matter how much money you’re making or how much money you’re paying. People will not be fulfilled in their job because they don’t really know what their job is. They don’t really know what their role is. They don’t really know what their responsibilities are. And it’ll make it really difficult for them to want to continue to show up when every day they show up that they have a different environment that they’re working in or that they’re working on.

Number nine, there’s no clear path for progress and advancement. People want to know that they can grow with you. They want to know they can grow responsibilities. They want to know they can grow income. They want to know they can grow opportunities. They want to know they’re going to become a better person and they’re going to have more opportunity to advance within their life or career by working with you. So there’s no clear path for progress and advancement. I would highly suggest building that out. Just what does it take to grow here? What does it take to get promoted here? What does it take to make more money here? Whatever it might be in your world, building that clear path.

And then number 10, again, this was one that I’m not really sure should be on the top 10 list, but I think it’s important that when the team doesn’t win when the company wins, when you’re paying yourself a bunch and everybody on your team hasn’t gotten a raise in a couple years or when a big contract gets signed, no one really gets celebrated for that. If the team doesn’t feel like they’re winning when the company’s winning, that’s a big problem. In my opinion, that’s one of the silent killers of a team. When everybody’s working really hard, they accomplish the mission and no one feels like they won. Whether that’s recognition, awards, pay increases, promotions, commissions, whatever it is. If you look at your team right now and they don’t directly win when the whole mission wins, when you accomplish the goal and no one feels that they’re winning, that’s a problem.

Again, these are the quick first, these are the top 10 things that came to my mind. I’m sure there’s some of them missing. I’m sure there’s like, “Mike, you didn’t think about this.” I’m sure there’s something, and I’m sure there’s different ways to say this, but I believe those are the top 10 reasons people don’t want to work for you. Just based on what I’ve seen. Based on what I’ve seen with the companies I’ve coached, based on what I’ve seen from the companies I’ve worked for, based on the people I’m around that do grow really strong teams. And I’m working on it right now, as you’ve seen the kind of meet the team podcast and posts that have been coming out. It takes a really special person to grow a really successful team, and I think these are some of the biggest things I see when people struggle with it.

So that’s my list. If you have something you think I missed, screenshot this, toss it in your stories, tag me. Tell me what you think is more important than one of those top 10, and we’ll go from there.

Make it a great week, everybody. Win fast, win often and have zero doubt that you are on the path to success.

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Dave Owens
Entrepreneur | Business & Life Coach | Home Improvement Industry Expert

With over 30 years of entrepreneurial experience in the home improvement industry, Dave has built a thriving career as a leader and innovator. As a key operator of a roofing company serving three states, Dave is passionate about guiding business owners to fast-track their success through his work as a business and life coach. His mission is to help others make an impact by helping them turn their visions into reality with clarity, efficiency, and purpose.

A husband, father, and proud “Papa” to two beautiful granddaughters, Dave balances his professional pursuits with an unwavering dedication to his family. When he’s not pouring his energy into his team, clients, or loved ones, you’ll often find him chasing the wind as an avid kitesurfer—a passion that reflects his adventurous spirit and love for the ocean.

Adam McChesney
Coach

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.After 2.5 years of being a WinRate Consulting client, Adam came on as a Business Coach in January 2024.Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

Doug Mitchell
Coach

Doug Mitchell is an accomplished entrepreneur and sales strategist with over 15 years of experience in building high-performing sales teams. His significant achievements include transforming Argenta Field Solutions into a robust organization that earned $35 million over 13 years. He launches products for AT&T, DirecTV and even his own Solar Brand. In 2022, he founded BGST Consulting, which leverages his extensive experience to help businesses enhance their sales strategies through the CODOC philosophy—Compensation, Opportunity, Development, Operations, and Culture. Doug also hosts the “Building Great Sales Teams” podcast, a resource-rich platform with over 300 episodes that offers insights from Doug and other industry leaders. More recently Doug join the well aligned WinRate team to coach and consult their clients to Win Fast and Win Often! A devoted Christian, husband, and father of three, Doug leans on his faith and wife when facing adversity.

Mia Vecchio
Event Manager - Hall of Fame | Executive Assistant to Mike

Mia has been with the WinRate Team since December 2022! She loves throwing events and and has 8 years’ experience in customer service which makes her role as Director of Hall of Fame the most fulfilling fit.

Mia was born and raised in Connecticut and is now living in Greenville, SC. She loves the beach, she loves the mountains and loves spending time with her dogs Henry and Obie. She looks forward to making an impact alongside her WinRate Team! 

Mallory Matthewson
Operations Asst. | Onboarding

Mallory assists with the WinRate Team’s backend operations. She is new to the coaching world, but brings a fresh perspective with over 12 years’ experience in Customer Relations. From Pest Control to Logistics, and Manufacturing to Finance, she has worked in various fields across the board but has a true heart for the customer experience. She has a Business Management degree, but with her experience in multiple industries, she’s able to relate to all customers on a personal level.

Originally from the Foothills of the NC mountains, she now resides outside of Charlotte, NC with her husband and their two daughters (Abby and Allie). She enjoys reading, traveling, and spending intentional time with her family.

Lindsey Kandrack
Chief Operations Officer

Lindsey assists with the WinRate team’s backend operations, she brings over 15 years’ experience of business and entrepreneurship.

From selling environmental control products in corporate America, to owning her own mattress and furniture business, to managing operations to 50+ dealers within the furniture and case goods industry. She has a marketing degree in her back pocket but her experience of working in and with small businesses she can easily relate to entrepreneurs having to wear many “hats!” Lindsey has been with WinRate and Mike and since 2019!

Originally from Syracuse, NY with a stretch in Pittsburgh, PA she currently resides just outside Charlotte, NC with her husband Keith and two children Kasey and Quinn. She loves the outdoors, and you may find her coaching or competitively exercising in her spare time ;-)

Tiffany Claudio
Chief of Staff | Director of Events

Hi, I’m Tiffany Claudio and you guessed it, I’m Mrs. WinRate herself. I joined WinRate full time in May of 2021 to help Mike and Lindsey (aka my sister wife) with the day to day administrative activities, in addition to event planning.

I come from a corporate career in Agile IT environments. There I coached teams on how to strategically plan out their annual goals, by breaking them out into smaller more manageable deliverables. I also helped identify and develop metrics to ensure the teams stayed on track with their objectives and understood if/when they needed to pivot.

Originally from Roanoke, VA with a short stint at the University of Tennessee in Knoxville, I now reside just outside Charlotte, NC with the one and only Mike Claudio and our two boys, MJ & Everett.

Lyle Nearby
Coach

With 30 years of experience in sales/customer service, Lyle decided to leave the corporate world and open AdvantaClean of Monroe in 2010. Lyle and his family live in Union County and are very involved in the local community. He has coached Tee Ball, Coach Pitch baseball and soccer. Lyle is a board member of the American Red Cross of Union County, a board member for A Champion’s Shoes, involved in the Union County Chamber, and supports various local charities.

Les Brannen
Coach

Les is an entrepreneur that is the CEO of Mountain High Mulch. After spending 20 years in the corporate world as director of operations he had a burning desire to open his own business and lead from the front.

He has a strong background in leadership, culture building, and overall customer experience. His company has been featured on Netflix Instant Dream Home, and continues to be recognized for outstanding community leadership and business growth within his community.

Les lives in Marietta, GA with his wife Jen and together have 3 children Skyla(20), August (17), and Jude (14). He is very passionate about physical fitness, mental clarity and developing business owners with a servant leadership mentality.

Nate Griffin
Coach

Nate Griffin is an entrepreneur with background in finance and business management. Over the last 10 years, he has built successful companies. One of which is now a multi-million dollar design build construction company. He has been around the construction industry his entire life.

Nate has a passion for helping people change their relationship to money through their business and finances. With a thorough understanding of cash flow, finance, and investing, Nate wants to share his experience to help others move into the CEO role of their own companies and lives.

Nate lives in Wilkesboro, NC with his wife, Lydia. He loves the outdoors, wakeboarding, cool cars, and great coffee.

Sam Kaufman
Director of Revenue | Coach

 Sam Kaufman is an entrepreneur, leader, husband and father of 2.  He is a firm believer that we must never stop building ourselves in our businesses, homes, and self.

Sam started out as a sole proprietor cabinet installer in a van and grew to 7 figures in under 3 years. He has operated businesses in multiple cities and is an avid core value implementer, standard operating procedure creator, and team builder. That cabinet installation business became a kitchen and bath remodeling business, a design company, and a retail flooring store in under 6 years.

Sam is passionate about growth and improvement. A natural leader he is deeply passionate about helping other business owners become the BEST versions of themselves and sees a better future for the home services industry.

Clifton Muckenfuss
Director of Coaching | Coach

Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing and Leadership. He has Co-Founded several successful service based companies, one being a multi-million dollar Home Improvement Company. 

With a passion for people, Clifton is hyper focused on Client Experience, and his companies have won numerous awards for Service Excellence. He / his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.

Clifton now works with Contractors and Service-based businesses in the areas of Sales, Training and Marketing to help them implement systems and processes to create Customers for Life and “own a business” instead of a “job.”

Mike Claudio
CEO & Coach

I have spent the last 17 years not just selling products and services but learning how to go out and actually develop business, create routines and consistency, develop discipline, and make a bigger impact on those around me then just money!

My sales and management career started in retail with Verizon Wireless before working in their enterprise business to business sales team. During my time in Corporate America, I was given some of the best training in the world and really developed an obsession-like energy for consistency, communication and the client experience.

While my formal training is in the corporate setting, I’ve always been pulled towards smaller companies where I could work with entrepreneurs to help them bring big changes to grow their business. I was a great salesman, but I found my love and passion for the people, processes and services of the construction industry. When I was given the opportunity work with a residential general contracting business in Charlotte, I jumped at the idea of using my experiences and training to help create a sales and client management system specific for this market.

I have proven my system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up I believe any company can increase sales and profits and I want to be the one to help you do that!

I brought massive success to companies I worked for but want to help more business owners get out of the daily grind and develop a business that worked for them instead of wearing them out. Since starting WinRate Consulting I have helped hundreds of paying clients and 10’s of thousands of business owners through my free online content on my podcast and YouTube channel.

I have been on dozens of stages and spoken in front of thousands of people to get the message across that YOU can be different and YOU can dream bigger and YOU can make it come to life! At this point I am 100% confident I can help any size business improve, I can help any owner or leader create better habits and a more disciplined life, and I can change the culture of a company into a place people want to work instead of constant frustrations and lack of buy in!

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