Is it better to be Trusted or Liked?

Is it better to be Trusted or Liked?

by | Mar 10, 2019 | Uncategorized

I was at lunch with some buddies last week and we got to talking about whether it’s better to be liked or trusted when it comes to business and sales. The obvious answer is that a combination of both is ideal, but if you had to pick one which would it be? Which would...