Networking for Business Development

This is probably my biggest focus when it comes to growing and sustaining a business.

You need to have a group of people who are championing you out into their networks.

This group of people need to know, like, and trust you enough to be confident in letting you represent them.

Don’t get this wrong… when someone refers you, it is more on them that you deliver, than you…. The client trusts that person and if you do a good job, they continue to trust that person. If you do a bad job they can lose trust immediately and indefinitely.

Best practices for this:

• Network as much or more for referral partners than direct to consumer…

• Don’t try to sell yourself the first few times you meet someone…. try to bring value… the quicker and greater the amount of value you bring the faster they will start to like and trust you…

• Be incredibly consistent. If you are consistent in what you do and how you look and how you show up, you’ll gain trust a lot faster…

• Do what you say you are going to do especially on the little things… you may say “It wasn’t super important so I’ll get to it tomorrow” but to them it shows you can’t deliver when you say you will and if you can’t do it on the smaller stuff you’ll never be able to do it on the important bigger stuff..

• Continually educate your network on what is and is not a good referral for you… your business changes and what you are doing changes so make sure to continue to keep everyone up to date so you don’t have to say no to many leads which leads to upsetting referral partners…

Build these best practices into your routine and you’ll see growth in the quantity and quality of your pipeline.