DON’T GET READY…. STAY READY!

Not a lot of people are going to like this post…. I strongly suggest you pay attention, I strongly suggest you share this, I strongly suggest you don’t take it personally, but you take action from it. Bottom line is, and I don’t care who you are, what you believe, as an entrepreneur, people take you more seriously if you’re somewhat in shape, if you’re taking care of yourself. I’m not saying you can’t enjoy yourself, I’m not saying you need to be 6% body fat, but here’s the reality. People who are in shape are able to demonstrate a level of discipline, mental toughness, consistency, self care, self love, self respect that can only be seen by taking care of your physical appearance, okay? If you were going in and trying to find a wealth advisor and they showed up in a fucking Corolla and they get out and they’re in JNCO jeans and some Vans, you’re probably not going to give that person $1 million of your money to manage. No different in entrepreneurship, especially, especially if you are somebody who wants to be publicly recognized as a person of value, interest, and influence.

Look, if you want to sit behind a desk and you don’t care what people think about you, and you don’t care about going out there and building an audience and you don’t care about what or how people are going to know, like, and trust you, if you don’t care about growing your company, if you don’t care about being on stages, if you don’t care about building a social presence, fine, be fat. I don’t care. But if you are somebody who is trying to level up and be the top of the top, if you’re somebody who’s trying to stand out from the 1%, if you’re somebody who’s trying to be on stages, if you’re somebody who’s trying to grow your team, if you’re somebody who’s trying to grow their influence, if you’re somebody who’s trying to grow their wealth, if you’re somebody who gives a shit at all, start by giving a shit about you. Start by giving a shit about yourself. Start by being disciplined and consistent in what you do with your time and how you work out and what clothes you wear and how you brush your teeth and how you diet.

People say, “Man, Mike, it’s hard when you’re traveling and stuff.” I know it’s hard. That’s what makes it cool. That’s what makes you stand out because people know it’s hard to stay in shape. People know it’s hard to eat right when you’re traveling. People know it’s difficult to be consistent day in and day out and day in and day out and year after year after year. That’s what makes being in shape so powerful.

Look, I am not 5% body fat, chiseled abs. I also am working on this, but I will tell you, every time people see me, I’m in a little bit better shape. Right now I’m bulking, so people see me and say, “Fuck, Mike’s talking about bulking and I see him and shit, it’s working. He’s doing it. Mike does what he says he’s going to do. Mike has discipline. Mike has mental toughness. Mike has fortitude. Mike has grit. Mike has self-care. Mike has self-love. Mike is somebody that I can look up to and trust because Mike is doing something that I don’t believe I can or I can’t or whatever it is.” But especially if you want to be on stage, you want to build an audience, you want to build a YouTube channel, you want to build a podcast, even though you can’t see me, I promise you, if you’re somebody who’s not taking care of themselves, you are not being taken with as much sincerity as possible.

Maybe I’m wrong. Maybe it’s just a me thing. Maybe I just struggle with this because I struggle with my own self-image and I struggle with my own self body challenges, but I am very confident. I am very confident that if you look at people who are on stages right now, look at the top 50 speakers list. These are the top 50 speakers in the world. None of them are overweight. They’re in different levels of fitness, they’re in different levels of self care, but I’ll tell you right now, they care about themselves. They put themselves first. They have discipline. They have mental toughness, and that’s why they get on these stages. They don’t get on stages and then get that shit. You’re not going to just show up on stage one day and be fit as fuck and mentally tough and think you’re just going to own the room. Or you may not even know if the opportunity’s going to present itself and you can’t just get ready to be on stage in a week or two if someone gives you an opportunity. You can’t be like, “Oh, my clothes don’t fit right, right now. Oh, I don’t like the way I look right now. Oh, I wish I would’ve dieted, but I wish I had more time to get ready.” Fuck that getting ready, stay ready.

I had to up my shirts. Extra larges don’t fit me anymore. I don’t love that. I’ve spent my majority of my adult life trying to lose weight. Here I am trying to gain it. It’s weird. It’s a mental fuck. But I’m going to get on stages, I’m going to be proud because I know the work I’m putting in. At the end of the year when this whole thing comes together and it all pays off, and I am proud of what I’ve built, people won’t be able to take that from you. I did that. People can’t take it from you when your mental toughness is where it’s supposed to be and your confidence level’s through the roof because you committed to being in shape or you committed to get in shape, or you committed to staying in shape or whatever it is.

I don’t think I’m alone in this. I don’t think I’m the only person out there that respects people who respects themselves first at a much higher level. If you right now are not respecting yourself, if you’re not taking care of yourself, I promise you, other people are not going to respect you and take care of you and help you and help you accomplish things you want to accomplish because it’s hard to help people that don’t want to help themselves. If you can’t be consistent for you, why would I trust you to be consistent for me? If I can’t trust you to put yourself first, how can I trust you to put me where I belong in that equation?

Get yourself in shape.

Be proud of who you are.

Be proud of what you look like.

If you’re proud of how you look, fine, I’m not judging you, but I know for a fact most people aren’t. Most people are not proud, and that’s why they get up on stage when they have an opportunity or they get an audience, whether that’s in person, online, whatever, and they lack their confidence. They lack the ability to get up there and be proud of who they are.

I beg you, I’m challenging you even, go get your ass in shape and tell me that your opportunities don’t grow and that your influence doesn’t grow and your confidence doesn’t grow.

It’s the championship mindset.

It’s about staying ready, not getting ready, go make it happen!

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Adam McChesney
Coach

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.After 2.5 years of being a WinRate Consulting client, Adam came on as a Business Coach in January 2024.Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

Doug Mitchell
Coach

Doug Mitchell is an accomplished entrepreneur and sales strategist with over 15 years of experience in building high-performing sales teams. His significant achievements include transforming Argenta Field Solutions into a robust organization that earned $35 million over 13 years. He launches products for AT&T, DirecTV and even his own Solar Brand. In 2022, he founded BGST Consulting, which leverages his extensive experience to help businesses enhance their sales strategies through the CODOC philosophy—Compensation, Opportunity, Development, Operations, and Culture. Doug also hosts the “Building Great Sales Teams” podcast, a resource-rich platform with over 300 episodes that offers insights from Doug and other industry leaders. More recently Doug join the well aligned WinRate team to coach and consult their clients to Win Fast and Win Often! A devoted Christian, husband, and father of three, Doug leans on his faith and wife when facing adversity.

Mia Vecchio
Event Manager - Hall of Fame | Executive Assistant to Mike

Mia has been with the WinRate Team since December 2022! She loves throwing events and and has 8 years’ experience in customer service which makes her role as Director of Hall of Fame the most fulfilling fit.

Mia was born and raised in Connecticut and is now living in Greenville, SC. She loves the beach, she loves the mountains and loves spending time with her dogs Henry and Obie. She looks forward to making an impact alongside her WinRate Team! 

Mallory Matthewson
Operations Asst. | Onboarding

Mallory assists with the WinRate Team’s backend operations. She is new to the coaching world, but brings a fresh perspective with over 12 years’ experience in Customer Relations. From Pest Control to Logistics, and Manufacturing to Finance, she has worked in various fields across the board but has a true heart for the customer experience. She has a Business Management degree, but with her experience in multiple industries, she’s able to relate to all customers on a personal level.

Originally from the Foothills of the NC mountains, she now resides outside of Charlotte, NC with her husband and their two daughters (Abby and Allie). She enjoys reading, traveling, and spending intentional time with her family.

Lindsey Kandrack
Chief Operations Officer

Lindsey assists with the WinRate team’s backend operations, she brings over 15 years’ experience of business and entrepreneurship.

From selling environmental control products in corporate America, to owning her own mattress and furniture business, to managing operations to 50+ dealers within the furniture and case goods industry. She has a marketing degree in her back pocket but her experience of working in and with small businesses she can easily relate to entrepreneurs having to wear many “hats!” Lindsey has been with WinRate and Mike and since 2019!

Originally from Syracuse, NY with a stretch in Pittsburgh, PA she currently resides just outside Charlotte, NC with her husband Keith and two children Kasey and Quinn. She loves the outdoors, and you may find her coaching or competitively exercising in her spare time ;-)

Tiffany Claudio
Chief of Staff | Director of Events

Hi, I’m Tiffany Claudio and you guessed it, I’m Mrs. WinRate herself. I joined WinRate full time in May of 2021 to help Mike and Lindsey (aka my sister wife) with the day to day administrative activities, in addition to event planning.

I come from a corporate career in Agile IT environments. There I coached teams on how to strategically plan out their annual goals, by breaking them out into smaller more manageable deliverables. I also helped identify and develop metrics to ensure the teams stayed on track with their objectives and understood if/when they needed to pivot.

Originally from Roanoke, VA with a short stint at the University of Tennessee in Knoxville, I now reside just outside Charlotte, NC with the one and only Mike Claudio and our two boys, MJ & Everett.

Lyle Nearby
Coach

With 30 years of experience in sales/customer service, Lyle decided to leave the corporate world and open AdvantaClean of Monroe in 2010. Lyle and his family live in Union County and are very involved in the local community. He has coached Tee Ball, Coach Pitch baseball and soccer. Lyle is a board member of the American Red Cross of Union County, a board member for A Champion’s Shoes, involved in the Union County Chamber, and supports various local charities.

Les Brannen
Coach

Les is an entrepreneur that is the CEO of Mountain High Mulch. After spending 20 years in the corporate world as director of operations he had a burning desire to open his own business and lead from the front.

He has a strong background in leadership, culture building, and overall customer experience. His company has been featured on Netflix Instant Dream Home, and continues to be recognized for outstanding community leadership and business growth within his community.

Les lives in Marietta, GA with his wife Jen and together have 3 children Skyla(20), August (17), and Jude (14). He is very passionate about physical fitness, mental clarity and developing business owners with a servant leadership mentality.

Nate Griffin
Coach

Nate Griffin is an entrepreneur with background in finance and business management. Over the last 10 years, he has built successful companies. One of which is now a multi-million dollar design build construction company. He has been around the construction industry his entire life.

Nate has a passion for helping people change their relationship to money through their business and finances. With a thorough understanding of cash flow, finance, and investing, Nate wants to share his experience to help others move into the CEO role of their own companies and lives.

Nate lives in Wilkesboro, NC with his wife, Lydia. He loves the outdoors, wakeboarding, cool cars, and great coffee.

Sam Kaufman
Director of Revenue | Coach

 Sam Kaufman is an entrepreneur, leader, husband and father of 2.  He is a firm believer that we must never stop building ourselves in our businesses, homes, and self.

Sam started out as a sole proprietor cabinet installer in a van and grew to 7 figures in under 3 years. He has operated businesses in multiple cities and is an avid core value implementer, standard operating procedure creator, and team builder. That cabinet installation business became a kitchen and bath remodeling business, a design company, and a retail flooring store in under 6 years.

Sam is passionate about growth and improvement. A natural leader he is deeply passionate about helping other business owners become the BEST versions of themselves and sees a better future for the home services industry.

Clifton Muckenfuss
Director of Coaching | Coach

Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing and Leadership. He has Co-Founded several successful service based companies, one being a multi-million dollar Home Improvement Company. 

With a passion for people, Clifton is hyper focused on Client Experience, and his companies have won numerous awards for Service Excellence. He / his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.

Clifton now works with Contractors and Service-based businesses in the areas of Sales, Training and Marketing to help them implement systems and processes to create Customers for Life and “own a business” instead of a “job.”

Mike Claudio
CEO & Coach

I have spent the last 17 years not just selling products and services but learning how to go out and actually develop business, create routines and consistency, develop discipline, and make a bigger impact on those around me then just money!

My sales and management career started in retail with Verizon Wireless before working in their enterprise business to business sales team. During my time in Corporate America, I was given some of the best training in the world and really developed an obsession-like energy for consistency, communication and the client experience.

While my formal training is in the corporate setting, I’ve always been pulled towards smaller companies where I could work with entrepreneurs to help them bring big changes to grow their business. I was a great salesman, but I found my love and passion for the people, processes and services of the construction industry. When I was given the opportunity work with a residential general contracting business in Charlotte, I jumped at the idea of using my experiences and training to help create a sales and client management system specific for this market.

I have proven my system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up I believe any company can increase sales and profits and I want to be the one to help you do that!

I brought massive success to companies I worked for but want to help more business owners get out of the daily grind and develop a business that worked for them instead of wearing them out. Since starting WinRate Consulting I have helped hundreds of paying clients and 10’s of thousands of business owners through my free online content on my podcast and YouTube channel.

I have been on dozens of stages and spoken in front of thousands of people to get the message across that YOU can be different and YOU can dream bigger and YOU can make it come to life! At this point I am 100% confident I can help any size business improve, I can help any owner or leader create better habits and a more disciplined life, and I can change the culture of a company into a place people want to work instead of constant frustrations and lack of buy in!

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