How to improve your SEO
SEO is an amazing tool and important for your lead generation strategy for long term success of your business.
Many contractors have run from this kind of investment. You’re not alone though.
I’ve had to explain the importance of SEO to a business man who created a multi-billion dollar public company and why we invested in it.
The results were massive.
There are a couple keys to SEO you should know.
You need to constantly measure performance.
The key to this is getting a report on your rankings and the development of your keyword strategy.
This will take 6-9 months. It’s important to see a graph with a consistent upward trajectory.
Google has an algorithm that crawls your site. It wants to see that content is being generated and keywords are being updated.
You can use an app that plugs into your website where you can upload consistent data of work you’re doing and where.
Blogs need to be an essential part of this strategy to keeping keywords moving.
This is also a great opportunity to send out information to clients via multiple sources of media to drive traffic back to the website.
you need to honing into your Top 20 Keywords. You should be continually evaluating these too. What’s moving. How did it compare to last month?
Where can you focus best to generate bigger return on investment.
See the first 18 months are really an investment into the data that you need to significantly grow your business.
Evaluate the timing and prioritize investment $$$.
At first you’ll be investing in the data gathering phase and creating a benchmark for your SEO. That’s how you evaluate results.
You should expect results from a good agency in 6-9mo.
You’ll have to split you investment or make additional investment into your pay-per-click (PPC) which will drive leads and giving you keyword data.
Over several years you then begin to refine the strategy.
You figure out when there are high times for traffic for specific keywords and services.
If you know your numbers like you should…
Then you’ll understand what services are the most profitable and have the best ROI for the customer acquisition and job completion.
That’s where you start to see big growth and no more sitting by the phone hoping it will ring.
If you’re struggling with your marketing strategy or need help with your goals schedule some time with me about how one on one coaching could work for you.
All the best,
Josh Meunier
WinRate Consulting