How to stand out in the marketplace to new clients and new hires
Are you struggling with generating new leads? Are you struggling with hiring the right staff? I’m going to dive into how to create a culture that people want to do business with, and people want to work for.
First of all, how does your content look? Are you only putting out completed products for the world to see, or are you showing the process? One thing i’ve learned along the way, is that people like to see people. They want to work with people they know, like and trust. If all you’re putting on social media or your website is completed projects, it doesn’t show a proven process of how you got from A to B.
People are of course interested in what your completed project looks like, but more importantly, they want to know what it looks like to get there. How the employees present themselves, how they take special care in creating the intended outcome, what safety measures do they put into place to avoid potential hazards along the way, what kind of equipment is being used, and most importantly, showing the expertise your company exudes while completing the process.
It is so important to show your people, process and products to the market. How you get from A to B is more important than just showing off B. Not only will this show potential prospects who is working on their projects and what steps they take to get your project done, it also puts it out there for new employees to see what your culture is like. As we all know right now, companies are struggling to find and keep good help. By showing your process and what behind the scenes looks like, you will attract employees who maybe aren’t looking for a job, but when they see how your business operates, they might say to themselves “hey, the company i work for now doesn’t do things this way” or “wow, thats a really good way of doing things, i wish the company i worked for now did this”.
This will attract potential new employees by showing your culture, showing that you care about the process and the people, by willingly and confidently showing your process.
You might say, “Well Bill, if I show how we do everything behind the scenes, our competition might see our process and steal it”. Good! As long as you don’t stick to that 1 process only and never grow, adapt, or pivot. Its ok to lead from the front and by example, as long as you’re always in front. Always stay one step ahead if not more. Never reach a certain point and say you’re done, because as business owners, we’re never done. The second you say you’re done, or that you maxed out, is the day you allow your competition to pull ahead. If you’re always setting the standards, always putting in more work than your competition, then theres no way they can keep up, as long as you don’t take your foot off of the gas.
Document your process, show your people, show your products, repeat this over and over again and you will not only stand out, you will be setting the standard that will ultimately lead to more sold jobs, and better quality employees.
Be Relentless.
Bill Baker
