IMPLEMENT, ANALYZE, ADJUST & EVOLVE!

When you’re working in your business it’s very easy to put together a plan, go through an exercise, or create something and then it sits on the shelf and collects dust. Think about it, you just spent all that time and all of those hours creating something that you truly believe is going to change your life and the trajectory of your business and then you never look at it again.

Sound familiar?

Well it happens all the time and I haven’t met a single person who hasn’t done that exact same thing, including myself, so you’re not alone. The thing is that you just wasted a bunch of time on something you’re not going to implement or use that could have been spent somewhere else towards something that generates revenue or decreases your expenses.

Business planning and execution is essential to your business and it can be hard to stay on task at times. We all know that business is a variable and your days can flux from super high to super low in an instant. The important thing when these types of days happen is that we have a defined purpose and aim for where we’re going. That’s where business and life planning come in.

Let’s face it we all have limited time on this earth and we want to maximize our time spent here. The last thing you want to do is look back on your business or life and say “I wish I did this” or “I wish I did that.” That’s no way to live. Until you have a a definite purpose in your life you will be drifting in all areas. Finding that definite purpose and aim isn’t easy. In fact it’s one of the most important yet impactful elements you can inject into your life.

At WinRate Consulting we talk to our clients about identifying their legacy. The way you do that is by asking yourself “What do I want people to say about me when I leave this earth?”

You may be immediately putting a roadblock up in your head asking “Well I have NO idea how to answer that!”

No problem because I’m going to give you a few examples of my legacy to help you get yourself started. Before I do I want to make sure you know that this is your permission to dream big, as big as you want. I’d even tell you to put a 5 minute timer on, close your eyes, sit back in your chair, and go to that place where you’re most at peace and you’re 50 years out.

Can you feel that space? What the air feels like? What the environment smells like? What does it sound like? Put yourself there for a few minutes.

Then grab a sheet of paper and take another 5 minutes and write down as much as you possibly can think of that were your feelings, thoughts, the love you felt, emotions, physical feelings, anything and everything.

Most importantly think about the person you are, who are you loved by, and what do the people around you say about the qualities of you?

I’ll give you an example of mine to help you so you can get a baseline…

“He was someone worthy of a great life because of the good I did in this world.”

“He was a fantastic husband to my wife and children.”

“His impact helped millions of people.”

“He was a humble warrior who had been through many battles that have produced uncommon strength.”

“He was a leader who gave away significance in success.”

A lot of getting what you want is about reverse engineering everything. The only caveat behind that is there are multiple layers and it’s an ever changing landscape. Time can be our best friend or our worst enemy if we let it. It just depends on how long we decide that we want to keep drifting through life without being able to enjoy true fulfillment.

That’s where we start. The Legacy. What do you want people to say about you when you and more importantly we revisit it frequently throughout the year to ensure that we are producing activities that are helping us get one day closer to that legacy.

The next thing we do is we talk about 10 year goals. For most people 10 years is a long way out and they can’t think 10 days in front of them. That’s ok. The most important thing is that you start. I’ll get to the follow up in a minute. Starting to identify what you want your life to look like in 10 years is a huge factor in your success. People vastly underestimate what they can do in 5 years and grossly overestimate what they can do in one…sometimes.

The reason for the ten year goal is you now have a closer more attainable target that aligns with your definite purpose. Your compass if you will towards that North Star or your legacy. Sometimes it’s going to shift a few degrees left or right but you know the general heading that your ship is going. Here’s what I do to help my clients get over this hump. We always use time as a factor because in these activities it’s too easy to overthink and then get nothing done. We’re looking to get out what’s in your brain and down on paper.

So again we set a timer. This time 5 minutes. Do the same visualization exercise I told you about. Things become much easier for you to articulate when you engage more of your senses.

Once you’ve written everything down then it’s important to break things into different categories.

Family

Friendships

Marriage/Partner Relationship

Health/Fitness

Career

Faith / Spirituality

Personal Finance

Fun

You may be asking yourself why “fun” is on the list? Well the answer is that you need to make sure that you enjoy your journey and the ride. Taking time for fun and to recharge your batteries is imperative to your well-being and so you can stay focused when you need to be to reach your level of success.

Once you’ve broken out your categories it’s time to start thinking about the next 1000 day sprint. This is your three year plan and the difference here is that you are looking to map out the most elite version of yourself from today in each of the prior categories. The exercise stays the same. You have to do your visualization and put yourself in that space. Then write down every detail. Start with the physical detail that you see. When you close your eyes, what kind of shape are you in? What type of shirt and color are your wearing along with your muscles. What DO YOU LOOK LIKE?

The reason why this is so important is your physical appearance has a lot to do with your discipline and consistency in at least three of the prior categories. It’s also the way our bodies handle stress and the better you are at being disciplined, consistent, and accountable then the better you’ll look in your life and the longer you’ll live.

Then you want to think about your mindset and be honest with yourself about how that mindset aligns with your legacy. Think about the people you’re surrounded by and what they’re doing in their lives? Are they ahead of you, behind you? Where are they going? This will have a major impact on your long term development.

The final piece to this exercise is the next 12 months. It’s critical that you have the next 12 months of your life planned out in the prior mentioned areas. Same thing as before. Do your visualization and write down all the details with the timer. I always shoot for twenty items to accomplish in the next 12 months that are aligned with my legacy, 10 year, and 3 year vision.

Once you’ve done this exercise now you have you baseline. At WinRate Consulting I take my clients through this exercise multiple time a year.

Why?

Because we need to revisit this and see if anything has changed, first of all, and secondly we want to make sure that we are setting up the next month and 90 days to align with hitting our targets and goals for the year that we said we wanted.

Revisiting these daily and evaluating them weekly allows us to make sure that what we’re implementing is driving us closer to those goals that we’ve set for ourselves. It also allows us to make those minor tweaks and adjustments so we can continue on our evolution towards our ultimate legacy. This is what helps us produce amazing ROI’s for our business coaching clients especially coaching contractors.

This is just the start of where everyone begins with us here at WinRate Consulting. When you take an approach like we do by operating with our core values with our client’s personal and professional best interest in mind that’s how our clients see amazing results. Because they are willing to follow our lead and we’re willing to help them through the entire process.

Business coaching is something that is much more than accountability for an entrepreneur. When you find the best contracting coaching company in the world, WinRate is on a mission to have that label by making an impact one conversation at a time.

WinRate Consulting has helped over 500 companies systemize and simplify their business to scale and grow their sales and marketing, operational efficiency, manage the business through financials, debt, and assets. We have clients that have been named to to Inc 5000 list and range from as small as $500,000 in revenue to $100,000,000+.

If you’re interested in learning more about how we can help you with your business please reach out to us!

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Adam McChesney
Coach

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.After 2.5 years of being a WinRate Consulting client, Adam came on as a Business Coach in January 2024.Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

Doug Mitchell
Coach

Doug Mitchell is an accomplished entrepreneur and sales strategist with over 15 years of experience in building high-performing sales teams. His significant achievements include transforming Argenta Field Solutions into a robust organization that earned $35 million over 13 years. He launches products for AT&T, DirecTV and even his own Solar Brand. In 2022, he founded BGST Consulting, which leverages his extensive experience to help businesses enhance their sales strategies through the CODOC philosophy—Compensation, Opportunity, Development, Operations, and Culture. Doug also hosts the “Building Great Sales Teams” podcast, a resource-rich platform with over 300 episodes that offers insights from Doug and other industry leaders. More recently Doug join the well aligned WinRate team to coach and consult their clients to Win Fast and Win Often! A devoted Christian, husband, and father of three, Doug leans on his faith and wife when facing adversity.

Mia Vecchio
Event Manager - Hall of Fame | Executive Assistant to Mike

Mia has been with the WinRate Team since December 2022! She loves throwing events and and has 8 years’ experience in customer service which makes her role as Director of Hall of Fame the most fulfilling fit.

Mia was born and raised in Connecticut and is now living in Greenville, SC. She loves the beach, she loves the mountains and loves spending time with her dogs Henry and Obie. She looks forward to making an impact alongside her WinRate Team! 

Mallory Matthewson
Operations Asst. | Onboarding

Mallory assists with the WinRate Team’s backend operations. She is new to the coaching world, but brings a fresh perspective with over 12 years’ experience in Customer Relations. From Pest Control to Logistics, and Manufacturing to Finance, she has worked in various fields across the board but has a true heart for the customer experience. She has a Business Management degree, but with her experience in multiple industries, she’s able to relate to all customers on a personal level.

Originally from the Foothills of the NC mountains, she now resides outside of Charlotte, NC with her husband and their two daughters (Abby and Allie). She enjoys reading, traveling, and spending intentional time with her family.

Lindsey Kandrack
Chief Operations Officer

Lindsey assists with the WinRate team’s backend operations, she brings over 15 years’ experience of business and entrepreneurship.

From selling environmental control products in corporate America, to owning her own mattress and furniture business, to managing operations to 50+ dealers within the furniture and case goods industry. She has a marketing degree in her back pocket but her experience of working in and with small businesses she can easily relate to entrepreneurs having to wear many “hats!” Lindsey has been with WinRate and Mike and since 2019!

Originally from Syracuse, NY with a stretch in Pittsburgh, PA she currently resides just outside Charlotte, NC with her husband Keith and two children Kasey and Quinn. She loves the outdoors, and you may find her coaching or competitively exercising in her spare time ;-)

Tiffany Claudio
Chief of Staff | Director of Events

Hi, I’m Tiffany Claudio and you guessed it, I’m Mrs. WinRate herself. I joined WinRate full time in May of 2021 to help Mike and Lindsey (aka my sister wife) with the day to day administrative activities, in addition to event planning.

I come from a corporate career in Agile IT environments. There I coached teams on how to strategically plan out their annual goals, by breaking them out into smaller more manageable deliverables. I also helped identify and develop metrics to ensure the teams stayed on track with their objectives and understood if/when they needed to pivot.

Originally from Roanoke, VA with a short stint at the University of Tennessee in Knoxville, I now reside just outside Charlotte, NC with the one and only Mike Claudio and our two boys, MJ & Everett.

Lyle Nearby
Coach

With 30 years of experience in sales/customer service, Lyle decided to leave the corporate world and open AdvantaClean of Monroe in 2010. Lyle and his family live in Union County and are very involved in the local community. He has coached Tee Ball, Coach Pitch baseball and soccer. Lyle is a board member of the American Red Cross of Union County, a board member for A Champion’s Shoes, involved in the Union County Chamber, and supports various local charities.

Les Brannen
Coach

Les is an entrepreneur that is the CEO of Mountain High Mulch. After spending 20 years in the corporate world as director of operations he had a burning desire to open his own business and lead from the front.

He has a strong background in leadership, culture building, and overall customer experience. His company has been featured on Netflix Instant Dream Home, and continues to be recognized for outstanding community leadership and business growth within his community.

Les lives in Marietta, GA with his wife Jen and together have 3 children Skyla(20), August (17), and Jude (14). He is very passionate about physical fitness, mental clarity and developing business owners with a servant leadership mentality.

Nate Griffin
Coach

Nate Griffin is an entrepreneur with background in finance and business management. Over the last 10 years, he has built successful companies. One of which is now a multi-million dollar design build construction company. He has been around the construction industry his entire life.

Nate has a passion for helping people change their relationship to money through their business and finances. With a thorough understanding of cash flow, finance, and investing, Nate wants to share his experience to help others move into the CEO role of their own companies and lives.

Nate lives in Wilkesboro, NC with his wife, Lydia. He loves the outdoors, wakeboarding, cool cars, and great coffee.

Sam Kaufman
Director of Revenue | Coach

 Sam Kaufman is an entrepreneur, leader, husband and father of 2.  He is a firm believer that we must never stop building ourselves in our businesses, homes, and self.

Sam started out as a sole proprietor cabinet installer in a van and grew to 7 figures in under 3 years. He has operated businesses in multiple cities and is an avid core value implementer, standard operating procedure creator, and team builder. That cabinet installation business became a kitchen and bath remodeling business, a design company, and a retail flooring store in under 6 years.

Sam is passionate about growth and improvement. A natural leader he is deeply passionate about helping other business owners become the BEST versions of themselves and sees a better future for the home services industry.

Clifton Muckenfuss
Director of Coaching | Coach

Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing and Leadership. He has Co-Founded several successful service based companies, one being a multi-million dollar Home Improvement Company. 

With a passion for people, Clifton is hyper focused on Client Experience, and his companies have won numerous awards for Service Excellence. He / his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.

Clifton now works with Contractors and Service-based businesses in the areas of Sales, Training and Marketing to help them implement systems and processes to create Customers for Life and “own a business” instead of a “job.”

Mike Claudio
CEO & Coach

I have spent the last 17 years not just selling products and services but learning how to go out and actually develop business, create routines and consistency, develop discipline, and make a bigger impact on those around me then just money!

My sales and management career started in retail with Verizon Wireless before working in their enterprise business to business sales team. During my time in Corporate America, I was given some of the best training in the world and really developed an obsession-like energy for consistency, communication and the client experience.

While my formal training is in the corporate setting, I’ve always been pulled towards smaller companies where I could work with entrepreneurs to help them bring big changes to grow their business. I was a great salesman, but I found my love and passion for the people, processes and services of the construction industry. When I was given the opportunity work with a residential general contracting business in Charlotte, I jumped at the idea of using my experiences and training to help create a sales and client management system specific for this market.

I have proven my system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up I believe any company can increase sales and profits and I want to be the one to help you do that!

I brought massive success to companies I worked for but want to help more business owners get out of the daily grind and develop a business that worked for them instead of wearing them out. Since starting WinRate Consulting I have helped hundreds of paying clients and 10’s of thousands of business owners through my free online content on my podcast and YouTube channel.

I have been on dozens of stages and spoken in front of thousands of people to get the message across that YOU can be different and YOU can dream bigger and YOU can make it come to life! At this point I am 100% confident I can help any size business improve, I can help any owner or leader create better habits and a more disciplined life, and I can change the culture of a company into a place people want to work instead of constant frustrations and lack of buy in!

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