LIFE CAN CHANGE IN AN INSTANT

Are you caught up in the fast-paced whirlwind of life, overlooking the precious minutes that pass by? Have you ever taken things for granted, assuming they’ll always be there? We hear you. Life’s unexpected turns can shake us to the core, making us question our complacency and the value we place on every fleeting moment. Join us as we dive into personal stories that will resonate with your struggles, reminding you of the importance of intentionality and embracing each minute as if it were the last.

Humbling Moments that Put Life’s Fragility into Perspective

Today I want to talk about taking advantage of and understanding every minute is important. There have been times in my life that I’ve either been a part of or seen things, that really puts into perspective how quickly life can change. It’s easy to become complacent and to take things for granted, that the people will be there, that the things will be there, that your kids will be there, and it’s just not always true.

One of my clients experienced a jobsite fatality. That’s a call you just never want to get, right? Everything’s going fine, business is booming, money’s coming in, employees are happy, clients are happy. Boom, one mistake, and that company will never be the same, realistically.

If your familiar with my social media, I’m sure you’ve seen that I had a bit of a side-by-side accident a while back. We went out and we rode for four or five hours. We rode hard. We had fun. We were having a good time. And then towards the end of the day, Tiff and I were riding on one of the little dirt tracks that are there and went into one of the turns a little too quick and I rolled it. I rolled the side-by-side over and I, like most masculine men who are super cocky, was not wearing my seatbelt. I got thrown around a little bit. I walked away with some bumps and bruises, but I could have just as easily gotten thrown out of that and gotten really hurt or worse. It was a little overwhelming. It was one minute you’re fine, the next minute you’re flipping over. Lesson learned. But definitely going to be getting some harnesses installed.

One weekend, Tiff and I went out with the boys to do a little exploring. Tiff and I will take the boys, we call them our adventure weekends. We just go to do some cool shit somewhere, and we drove to Greenville. And Sunday morning we went to this really, really cool playground that was on the side right next to a smaller, more regional airport. And so you’re literally a hundred feet off the runway and you’re just… It’s a really cool playground. You’re watching planes, these smaller propeller planes, and small jets and stuff take off and land, which is really cool. But about halfway through the day we were there, this elderly woman mistakenly drove her car through the exterior gate, and she was 10 feet away from running a kid over. She came barreling through the gate, the fence. She just went to park in her parking spot, which is on the other side of the fence and just never stopped, just barreled right through the fence, went right into the playground area. I mean, luckily there was no one on that side of the playground when it happened, but there were people on that side all day. MJ and I were sitting at one of the picnic tables. I was helping him, we were playing Pokémon GO. Then, BOOM, car just barrels through the fence, could have hit somebody, right?

Embracing Caution and Intentionality: A Wake-Up Call for Appreciating Life’s Moments

These are all potentially life changing events. And those things happen all the time. You always hear like, “Oh, it happens, but it wouldn’t happen to me.” And I’m not saying I didn’t have an appreciation for the details and the importance of intentionality. I mean, I think most of you guys know I’m a pretty intentional person, but those three things happened in less than a one month period.

And I just want you guys to be cautious of that. Be cautious of taking things for granted. Be cautious of becoming complacent. Be cautious of wishing moments away. Be cautious of not being intentional with your time. Be cautious of how you talk to people. Be cautious of how you leave conversations. Be cautious of how you leave people in their emotional state. Tiff and I have a rule, we never go to bed angry. If it means we’re up all night talking because we got to work through some shit, we’re up all night talking, going through some shit. But we don’t go to sleep angry. It’s just a really bad thing to do. So with my kids, I’m trying really hard to be in intentional with my time with them. It’s not a quantity thing, it’s a quality thing. I don’t have a ton of time with the kids, but when I do, I try to be intentional with it. Taking the kids to school is a big thing for me. So for me, it’s very important.

The Urgency of Now: Embracing Intentionality for a Fulfilling Life

So from that perspective, look, I’m not trying to be a Debbie Downer here, but I think there’s a lot of people out there that need a reminder that what you have right now, you may not have forever. The people, the things you’re doing, the places you go, the ability you have to come and go as you please, and to do all the things that you do, man, in a heartbeat, in literally a heartbeat, you go from just hanging out, chilling, everything’s fine, to boom, your life’s never the same again.

Be intentional. Be smart. Look out for yourself. Look out for those around you. Be a leader. Have intentionality and go be great this week. The only way you’re going to win fast and win often is if you are showing extreme intentionality in how you do what you do, where you do it, and who you do it with. Have zero doubt. You need zero doubt in yourself to know, and the only way to do that is to do everything you’re supposed to be doing anyway.

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Adam McChesney
Coach

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.After 2.5 years of being a WinRate Consulting client, Adam came on as a Business Coach in January 2024.Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

Doug Mitchell
Coach

Doug Mitchell is an accomplished entrepreneur and sales strategist with over 15 years of experience in building high-performing sales teams. His significant achievements include transforming Argenta Field Solutions into a robust organization that earned $35 million over 13 years. He launches products for AT&T, DirecTV and even his own Solar Brand. In 2022, he founded BGST Consulting, which leverages his extensive experience to help businesses enhance their sales strategies through the CODOC philosophy—Compensation, Opportunity, Development, Operations, and Culture. Doug also hosts the “Building Great Sales Teams” podcast, a resource-rich platform with over 300 episodes that offers insights from Doug and other industry leaders. More recently Doug join the well aligned WinRate team to coach and consult their clients to Win Fast and Win Often! A devoted Christian, husband, and father of three, Doug leans on his faith and wife when facing adversity.

Mia Vecchio
Event Manager - Hall of Fame | Executive Assistant to Mike

Mia has been with the WinRate Team since December 2022! She loves throwing events and and has 8 years’ experience in customer service which makes her role as Director of Hall of Fame the most fulfilling fit.

Mia was born and raised in Connecticut and is now living in Greenville, SC. She loves the beach, she loves the mountains and loves spending time with her dogs Henry and Obie. She looks forward to making an impact alongside her WinRate Team! 

Mallory Matthewson
Operations Asst. | Onboarding

Mallory assists with the WinRate Team’s backend operations. She is new to the coaching world, but brings a fresh perspective with over 12 years’ experience in Customer Relations. From Pest Control to Logistics, and Manufacturing to Finance, she has worked in various fields across the board but has a true heart for the customer experience. She has a Business Management degree, but with her experience in multiple industries, she’s able to relate to all customers on a personal level.

Originally from the Foothills of the NC mountains, she now resides outside of Charlotte, NC with her husband and their two daughters (Abby and Allie). She enjoys reading, traveling, and spending intentional time with her family.

Lindsey Kandrack
Chief Operations Officer

Lindsey assists with the WinRate team’s backend operations, she brings over 15 years’ experience of business and entrepreneurship.

From selling environmental control products in corporate America, to owning her own mattress and furniture business, to managing operations to 50+ dealers within the furniture and case goods industry. She has a marketing degree in her back pocket but her experience of working in and with small businesses she can easily relate to entrepreneurs having to wear many “hats!” Lindsey has been with WinRate and Mike and since 2019!

Originally from Syracuse, NY with a stretch in Pittsburgh, PA she currently resides just outside Charlotte, NC with her husband Keith and two children Kasey and Quinn. She loves the outdoors, and you may find her coaching or competitively exercising in her spare time ;-)

Tiffany Claudio
Chief of Staff | Director of Events

Hi, I’m Tiffany Claudio and you guessed it, I’m Mrs. WinRate herself. I joined WinRate full time in May of 2021 to help Mike and Lindsey (aka my sister wife) with the day to day administrative activities, in addition to event planning.

I come from a corporate career in Agile IT environments. There I coached teams on how to strategically plan out their annual goals, by breaking them out into smaller more manageable deliverables. I also helped identify and develop metrics to ensure the teams stayed on track with their objectives and understood if/when they needed to pivot.

Originally from Roanoke, VA with a short stint at the University of Tennessee in Knoxville, I now reside just outside Charlotte, NC with the one and only Mike Claudio and our two boys, MJ & Everett.

Lyle Nearby
Coach

With 30 years of experience in sales/customer service, Lyle decided to leave the corporate world and open AdvantaClean of Monroe in 2010. Lyle and his family live in Union County and are very involved in the local community. He has coached Tee Ball, Coach Pitch baseball and soccer. Lyle is a board member of the American Red Cross of Union County, a board member for A Champion’s Shoes, involved in the Union County Chamber, and supports various local charities.

Les Brannen
Coach

Les is an entrepreneur that is the CEO of Mountain High Mulch. After spending 20 years in the corporate world as director of operations he had a burning desire to open his own business and lead from the front.

He has a strong background in leadership, culture building, and overall customer experience. His company has been featured on Netflix Instant Dream Home, and continues to be recognized for outstanding community leadership and business growth within his community.

Les lives in Marietta, GA with his wife Jen and together have 3 children Skyla(20), August (17), and Jude (14). He is very passionate about physical fitness, mental clarity and developing business owners with a servant leadership mentality.

Nate Griffin
Coach

Nate Griffin is an entrepreneur with background in finance and business management. Over the last 10 years, he has built successful companies. One of which is now a multi-million dollar design build construction company. He has been around the construction industry his entire life.

Nate has a passion for helping people change their relationship to money through their business and finances. With a thorough understanding of cash flow, finance, and investing, Nate wants to share his experience to help others move into the CEO role of their own companies and lives.

Nate lives in Wilkesboro, NC with his wife, Lydia. He loves the outdoors, wakeboarding, cool cars, and great coffee.

Sam Kaufman
Director of Revenue | Coach

 Sam Kaufman is an entrepreneur, leader, husband and father of 2.  He is a firm believer that we must never stop building ourselves in our businesses, homes, and self.

Sam started out as a sole proprietor cabinet installer in a van and grew to 7 figures in under 3 years. He has operated businesses in multiple cities and is an avid core value implementer, standard operating procedure creator, and team builder. That cabinet installation business became a kitchen and bath remodeling business, a design company, and a retail flooring store in under 6 years.

Sam is passionate about growth and improvement. A natural leader he is deeply passionate about helping other business owners become the BEST versions of themselves and sees a better future for the home services industry.

Clifton Muckenfuss
Director of Coaching | Coach

Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing and Leadership. He has Co-Founded several successful service based companies, one being a multi-million dollar Home Improvement Company. 

With a passion for people, Clifton is hyper focused on Client Experience, and his companies have won numerous awards for Service Excellence. He / his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.

Clifton now works with Contractors and Service-based businesses in the areas of Sales, Training and Marketing to help them implement systems and processes to create Customers for Life and “own a business” instead of a “job.”

Mike Claudio
CEO & Coach

I have spent the last 17 years not just selling products and services but learning how to go out and actually develop business, create routines and consistency, develop discipline, and make a bigger impact on those around me then just money!

My sales and management career started in retail with Verizon Wireless before working in their enterprise business to business sales team. During my time in Corporate America, I was given some of the best training in the world and really developed an obsession-like energy for consistency, communication and the client experience.

While my formal training is in the corporate setting, I’ve always been pulled towards smaller companies where I could work with entrepreneurs to help them bring big changes to grow their business. I was a great salesman, but I found my love and passion for the people, processes and services of the construction industry. When I was given the opportunity work with a residential general contracting business in Charlotte, I jumped at the idea of using my experiences and training to help create a sales and client management system specific for this market.

I have proven my system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up I believe any company can increase sales and profits and I want to be the one to help you do that!

I brought massive success to companies I worked for but want to help more business owners get out of the daily grind and develop a business that worked for them instead of wearing them out. Since starting WinRate Consulting I have helped hundreds of paying clients and 10’s of thousands of business owners through my free online content on my podcast and YouTube channel.

I have been on dozens of stages and spoken in front of thousands of people to get the message across that YOU can be different and YOU can dream bigger and YOU can make it come to life! At this point I am 100% confident I can help any size business improve, I can help any owner or leader create better habits and a more disciplined life, and I can change the culture of a company into a place people want to work instead of constant frustrations and lack of buy in!

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