STOP BEING A VICTIM

Brandon Brittingham, if you don’t know who he is, I’d look into him. He’s just massive, he runs the fifth-largest real estate team in the country, the biggest in Maryland. But this dude is just a really amazing human being who shares in his fondness of gorillas. He calls himself a gorilla. I call myself gorillas sometimes. But we did a couple podcasts together and one of them was on the victim mindset. And look, I know it’s hard. I know things are not going your way. I know it’s hard to find people. It’s hard to manage expectations. It’s hard to get clients to pay. It’s hard to run a marriage. It’s hard to run children. It’s hard to have a family. It’s hard to have brothers and sisters. It’s hard to have parents. It’s hard. Life is hard.

It doesn’t matter which side of hard you pick. It’s hard to be overweight. It’s hard to be in shape. It’s hard to be wealthy, it’s hard to be poor. It’s hard to have things. It’s hard to not have things. And if you’re sitting on one side of that saying, “Oh, it’d be easier if I had shit,” no, you’re fucking wrong. “It’d be easier if I had money.” No, it’s just different problems. And so if you are looking around at other people and acting like a victim because if you only had what they had, your life would be easier. You are absolutely full of shit. You just don’t know what you don’t know about that situation. You don’t know what you don’t know about that perspective of life. It’s you don’t know what you don’t know about the alternative of whatever it is you have experienced.

Loving is hard. Heartbreak is hard. Being alone is hard. Being married is hard. Having money, not having money, having things, not having things, having a big business, having a small business, having a lot of clients, having very few clients, creating content, not creating content, hiring, firing, stagnation, growth, it doesn’t matter what you are dealing with, it’s supposed to be hard. And whoever fucking told you, whoever you’re looking to say that it’s supposed to be anything different, is also full of shit. People out there who are pushing around this get rich quick, abs in 30 days fucking bullshit is bullshit.

I’m sorry that you are feeling like, “Oh my God, as soon as this happens, I’ll be able to relax. As soon as this happens. I’ll be happy. As soon as this happens, I’ll have what I want.” Nope, you won’t. And I’m sorry to break it to you, but you won’t. The journey is the only thing that stays true. It’s hard. It’s supposed to be hard. And so no matter which hard you choose, the choice is yours. The victim mentality says, “Well, I can’t have what I want because of all these other people or all these other influences or all these other things.” No, the truth is you just haven’t chosen yet. By not choosing, you make the choice. I’m going to live in whatever bullshit I’m in. I’m going to live in whatever depression. I’m going to live in whatever anxiety. I’m going to live within whatever addiction. I’m going to live in this poor mentality, this scarcity mentality, this poverty mentality. I heard someone use that over this past trip and I think that’s a great terminology that kind of encompasses a lot.

If you are just destined to be poor in spirit and in mind and in health and in finances and in relationships, if you’re always just looking for what you don’t have when everybody else does, trust me, every single person you look to, “That if I just had their life, my life would be better,” you couldn’t handle the problems that person deals with. You couldn’t handle the decisions that person deals with. I promise you. I promise you. So stop acting like a fucking victim. Stop acting like everything’s out to get you. Stop acting like you’re the only ones dealing with this. And you say, “I know I’m not the only ones dealing with this, but man, this is really hard.” That’s a victim mentality. Instead of saying that, saying, “I know everybody’s dealing with this, so I can’t wait to solve it so I can beat those people, the people who can’t solve this problem, the people who can’t do what I’m trying to do, the people who can’t see what I see, the people who can’t be as creative as I can be.”

Everybody deals with problems. Everybody deals with hard. Everybody’s journey is difficult. I don’t care what you think. If you think anything other than that, I’m sorry, but you are wrong. And as long as you hold on to that mentality, the, “as soon as I have, I will be,” you’ll forever be unhappy. You’ll forever be disappointed. You’ll forever be depressed. You’ll forever be a victim, a victim to everything outside of your control, and a victim to your own inability to take control of the decisions you can. You can decide what foods you eat. You can decide how you sleep. You can decide who you are around. You can decide what you do. You can decide what you drink. You can decide what you watch. You can decide what you listen to. You can decide what actions you take. You can decide how you’ll handle obstructions and issues. You can decide how you’re going to show up. You can decide how you’re going to dress. You can decide who you’re going to talk to and not talk to.

You can make 10 times more intentional decisions in your day than you realize if you just decide I’m going to manufacture everything I want no matter what. They turn into wins as opposed to losses. They turn into success stories instead of stagnation. They turn into wins for you as a person in your mind as I did something as opposed to, “Well, I can’t do anything because of,” insert whatever excuse you’ve been utilizing.

Because there’s the other side of this. There’s somebody right now who wishes they had what you have, likely that person was you 24 months ago. Most of the people who are in my audience, most people that I engage with, 24 months ago would’ve been praying and hoping and begging for what they have right now, but you still want to act like a victim. But you still want to act like, “If the market were just this, or the cash flow issues were just this, or if the supply chain issues are this,” just stop. Stop pretending that you have any control over that, and it’s what you do with it. Because somebody’s going to be successful with the circumstances you have right now. Why not you? Why couldn’t it be you? Why can’t you change the way an industry operates because you were not willing to succumb to the shit that’s not in your control when everybody else does?

It’s easy to walk into an Apex room or one of my WinRate groups or be around other high performers and feel like I’m the worst. “Everybody’s got it better than me.” That’s such a small percentage. If you look at Apex and Arete and Lions Den and WinRate, I’m going to put myself in that fucking category. You’re welcome. But we’re talking about less than 20,000 people total between all those programs. It might even be closer to 10,000 people total. 10,000 humans that you’re comparing yourself to out of in just the United States 330 million. There are people out there right now that wish they had the life you had and you’re over year acting like a little bitch victim.

I’m sorry, but I think somebody needs to hear that right now so they can make a change today. They can make a change today that could impact the rest of their year, which can impact the rest of their life. Stop acting like your problems are unique to you. Stop acting like no one can possibly understand. “My business is different. My clients are different. My market is different.” It’s not.

Get out there and take action on what you can control today related to who you want to be and what you want to have, and you’ll be amazed at what you can manufacture in your life. I have zero doubt about that. I’ve lived that. I’ve done that. And I’m just getting started. Please, I beg you to get out there and stop acting like a victim and start acting like a champion.

Win fast, win often. Make it a great week. Not for me, but for you!

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Adam McChesney
Coach

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.After 2.5 years of being a WinRate Consulting client, Adam came on as a Business Coach in January 2024.Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

Doug Mitchell
Coach

Doug Mitchell is an accomplished entrepreneur and sales strategist with over 15 years of experience in building high-performing sales teams. His significant achievements include transforming Argenta Field Solutions into a robust organization that earned $35 million over 13 years. He launches products for AT&T, DirecTV and even his own Solar Brand. In 2022, he founded BGST Consulting, which leverages his extensive experience to help businesses enhance their sales strategies through the CODOC philosophy—Compensation, Opportunity, Development, Operations, and Culture. Doug also hosts the “Building Great Sales Teams” podcast, a resource-rich platform with over 300 episodes that offers insights from Doug and other industry leaders. More recently Doug join the well aligned WinRate team to coach and consult their clients to Win Fast and Win Often! A devoted Christian, husband, and father of three, Doug leans on his faith and wife when facing adversity.

Mia Vecchio
Event Manager - Hall of Fame | Executive Assistant to Mike

Mia has been with the WinRate Team since December 2022! She loves throwing events and and has 8 years’ experience in customer service which makes her role as Director of Hall of Fame the most fulfilling fit.

Mia was born and raised in Connecticut and is now living in Greenville, SC. She loves the beach, she loves the mountains and loves spending time with her dogs Henry and Obie. She looks forward to making an impact alongside her WinRate Team! 

Mallory Matthewson
Operations Asst. | Onboarding

Mallory assists with the WinRate Team’s backend operations. She is new to the coaching world, but brings a fresh perspective with over 12 years’ experience in Customer Relations. From Pest Control to Logistics, and Manufacturing to Finance, she has worked in various fields across the board but has a true heart for the customer experience. She has a Business Management degree, but with her experience in multiple industries, she’s able to relate to all customers on a personal level.

Originally from the Foothills of the NC mountains, she now resides outside of Charlotte, NC with her husband and their two daughters (Abby and Allie). She enjoys reading, traveling, and spending intentional time with her family.

Lindsey Kandrack
Chief Operations Officer

Lindsey assists with the WinRate team’s backend operations, she brings over 15 years’ experience of business and entrepreneurship.

From selling environmental control products in corporate America, to owning her own mattress and furniture business, to managing operations to 50+ dealers within the furniture and case goods industry. She has a marketing degree in her back pocket but her experience of working in and with small businesses she can easily relate to entrepreneurs having to wear many “hats!” Lindsey has been with WinRate and Mike and since 2019!

Originally from Syracuse, NY with a stretch in Pittsburgh, PA she currently resides just outside Charlotte, NC with her husband Keith and two children Kasey and Quinn. She loves the outdoors, and you may find her coaching or competitively exercising in her spare time ;-)

Tiffany Claudio
Chief of Staff | Director of Events

Hi, I’m Tiffany Claudio and you guessed it, I’m Mrs. WinRate herself. I joined WinRate full time in May of 2021 to help Mike and Lindsey (aka my sister wife) with the day to day administrative activities, in addition to event planning.

I come from a corporate career in Agile IT environments. There I coached teams on how to strategically plan out their annual goals, by breaking them out into smaller more manageable deliverables. I also helped identify and develop metrics to ensure the teams stayed on track with their objectives and understood if/when they needed to pivot.

Originally from Roanoke, VA with a short stint at the University of Tennessee in Knoxville, I now reside just outside Charlotte, NC with the one and only Mike Claudio and our two boys, MJ & Everett.

Lyle Nearby
Coach

With 30 years of experience in sales/customer service, Lyle decided to leave the corporate world and open AdvantaClean of Monroe in 2010. Lyle and his family live in Union County and are very involved in the local community. He has coached Tee Ball, Coach Pitch baseball and soccer. Lyle is a board member of the American Red Cross of Union County, a board member for A Champion’s Shoes, involved in the Union County Chamber, and supports various local charities.

Les Brannen
Coach

Les is an entrepreneur that is the CEO of Mountain High Mulch. After spending 20 years in the corporate world as director of operations he had a burning desire to open his own business and lead from the front.

He has a strong background in leadership, culture building, and overall customer experience. His company has been featured on Netflix Instant Dream Home, and continues to be recognized for outstanding community leadership and business growth within his community.

Les lives in Marietta, GA with his wife Jen and together have 3 children Skyla(20), August (17), and Jude (14). He is very passionate about physical fitness, mental clarity and developing business owners with a servant leadership mentality.

Nate Griffin
Coach

Nate Griffin is an entrepreneur with background in finance and business management. Over the last 10 years, he has built successful companies. One of which is now a multi-million dollar design build construction company. He has been around the construction industry his entire life.

Nate has a passion for helping people change their relationship to money through their business and finances. With a thorough understanding of cash flow, finance, and investing, Nate wants to share his experience to help others move into the CEO role of their own companies and lives.

Nate lives in Wilkesboro, NC with his wife, Lydia. He loves the outdoors, wakeboarding, cool cars, and great coffee.

Sam Kaufman
Director of Revenue | Coach

 Sam Kaufman is an entrepreneur, leader, husband and father of 2.  He is a firm believer that we must never stop building ourselves in our businesses, homes, and self.

Sam started out as a sole proprietor cabinet installer in a van and grew to 7 figures in under 3 years. He has operated businesses in multiple cities and is an avid core value implementer, standard operating procedure creator, and team builder. That cabinet installation business became a kitchen and bath remodeling business, a design company, and a retail flooring store in under 6 years.

Sam is passionate about growth and improvement. A natural leader he is deeply passionate about helping other business owners become the BEST versions of themselves and sees a better future for the home services industry.

Clifton Muckenfuss
Director of Coaching | Coach

Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing and Leadership. He has Co-Founded several successful service based companies, one being a multi-million dollar Home Improvement Company. 

With a passion for people, Clifton is hyper focused on Client Experience, and his companies have won numerous awards for Service Excellence. He / his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.

Clifton now works with Contractors and Service-based businesses in the areas of Sales, Training and Marketing to help them implement systems and processes to create Customers for Life and “own a business” instead of a “job.”

Mike Claudio
CEO & Coach

I have spent the last 17 years not just selling products and services but learning how to go out and actually develop business, create routines and consistency, develop discipline, and make a bigger impact on those around me then just money!

My sales and management career started in retail with Verizon Wireless before working in their enterprise business to business sales team. During my time in Corporate America, I was given some of the best training in the world and really developed an obsession-like energy for consistency, communication and the client experience.

While my formal training is in the corporate setting, I’ve always been pulled towards smaller companies where I could work with entrepreneurs to help them bring big changes to grow their business. I was a great salesman, but I found my love and passion for the people, processes and services of the construction industry. When I was given the opportunity work with a residential general contracting business in Charlotte, I jumped at the idea of using my experiences and training to help create a sales and client management system specific for this market.

I have proven my system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up I believe any company can increase sales and profits and I want to be the one to help you do that!

I brought massive success to companies I worked for but want to help more business owners get out of the daily grind and develop a business that worked for them instead of wearing them out. Since starting WinRate Consulting I have helped hundreds of paying clients and 10’s of thousands of business owners through my free online content on my podcast and YouTube channel.

I have been on dozens of stages and spoken in front of thousands of people to get the message across that YOU can be different and YOU can dream bigger and YOU can make it come to life! At this point I am 100% confident I can help any size business improve, I can help any owner or leader create better habits and a more disciplined life, and I can change the culture of a company into a place people want to work instead of constant frustrations and lack of buy in!

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